AS WE ENTER THE NEW MILLENNIUM, THE WORLD IS WITNESSING UNPRECEDENTED CHANGES IN THE ECONOMIC FOREFRONT, WITH CORRESPONDING UNDREAMED-OF OPPORTUNITIES WITHIN THE PLAYING FIELD OF BUSINESS,ENTREPRENEURSHIP AND MANAGEMENT. THE MILLENNIUM MESSAGE FOR AFRICA IS CLEAR. IT IS ONE OF A CHALLENGE TOWARDS CHANGE FOR THE BETTER.IN AN INCREASINGLY-DYNAMIC AFRICAN ECONOMY,BUSINESSES WILL NEED TO CONSTANTLY ADAPT TO CHANGES IN BUSINESS PRACTICES IN THE NEW GLOBAL ENVIRONMENT. IT WILL HAVE TO DEMONSTRATE THEIR CONTRIBUTION SOCIETY,INCREASE SHAREHOLDER VALUE,AND CARE FOR ENVIRONMENT.